The video premiered on The Box and other music channels in December. A clip of the video was added to the 2Point9 YouTube Channel on 29 September 2007.īy 9 October 2007, the full video was added onto the 2Point9 YouTube Channel. On 28 September 2007, the video was exclusively available to watch on 3G mobile handsets.

The new video featured Jay Sean with a new style after being out of the limelight for nearly three and a half years. On 28 September 2007, the video was exclusively available to watch on 3G mobile handsets and on 9 October 2007 was officially released to the internet by 2Point9 Records. The video for the single was shot on 12 August 2007 in the central London nightclub Mo*Vida. ( September 2021) ( Learn how and when to remove this template message)

Unsourced material may be challenged and removed. Please help improve this section by adding citations to reliable sources. Some of the scenes in the video were shot in Manhattan. The intro and the epic melody background was based on the Hero soundtrack by Tan Dun. Later, a Hindi version of the song was added to YouTube. It reached the number one spot on MTV's The Base Chart Show. The song, produced by Alan Sampson, became Song of the Week on London's Kiss 100 on 10 December 2007 and was also playlisted on Capital 95.8FM, Choice FM, Galaxy, BBC 1Xtra, and being featured on BBC Radio 1's B-list. Consequently, Jay Sean pushed back the single's release date as well as the album's release date. However, music channels were unwilling to play it at the time and eventually reached an agreement to play it extensively from December onwards. 'Ride It' was originally planned to be released in the United Kingdom on 5 November 2007 followed by the album My Own Way on 3 December 2007. 7 Daft Lucario, Zanny Duko and Willi version.In 2021, a reworked version by North American DJ-producer trio Daft Lucario and American DJ-producer Zanny Duko was officially released. It reached number one in Ireland, number two on the UK Singles Chart and also peaked at number three in Australia.

In 2019, a remixed version by Kosovar DJ Regard was officially released and became a viral hit on the TikTok app. A Hindi version of the song was also included in the Indian release of the album My Own Way. The single was also very successful and one of the most played songs in Eastern Europe, particularly in Russia, Bulgaria and Romania, where it became one of the top three best-selling singles of the year. The song reached the top 20 in the UK Singles Chart, peaking at number 11. It was written by Jay Sean himself and Alan Sampson. ' Ride It' is the first single from Jay Sean's second album My Own Way and is also featured on his US debut album All or Nothing.

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